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Research and Media Firm Youth Culture Publishes Watch Magazine,a Teen

Question 286

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Research and media firm Youth Culture publishes Watch magazine,a teen publication distributed free to high school students.Unfortunately,the publication was unable to gauge whether it was meeting the needs of its audience.Youth Culture handed out surveys to learn how students felt about the publication.Feedback indicated teen boys and girls were demanding very different things from the publication.This feedback was gleaned from ________ data.


A) questionnaire
B) internal secondary
C) external secondary
D) observational
E) promotional sales

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