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    Exam 8: Marketing Research: From Customer Insights to Actions
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    A Marketing Research Approach That Uses a Discussion Leader to Interview
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A Marketing Research Approach That Uses a Discussion Leader to Interview

Question 46

Question 46

Multiple Choice

A marketing research approach that uses a discussion leader to interview 6 to 10 past,present,or prospective customers simultaneously is referred to as


A) a depth interview.
B) data mining.
C) a research team.
D) a focused interview.
E) a focus group.

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