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    Exam 8: Marketing Research: From Customer Insights to Actions
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    A(n)________ Is a Type of Forecast That Involves Estimating the Value
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A(n)________ Is a Type of Forecast That Involves Estimating the Value

Question 45

Question 45

Multiple Choice

A(n) ________ is a type of forecast that involves estimating the value to be forecast without any intervening steps.


A) direct forecast
B) survey forecast
C) lost-horse forecast
D) lost-cause forecast
E) intention forecast

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