Multiple Choice
The annual Sporting News Baseball Yearbook has exactly the same stories but with 15 different covers to appeal to baseball fans in each of its regions of the United States.What is the basis of its market segmentation strategy?
A) psychographic segmentation
B) retail outlet segmentation
C) demographic segmentation
D) behavioral segmentation
E) geographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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