Which of These Is Collected from Consumers to Develop a Product's

Multiple Choice

Which of these is collected from consumers to develop a product's perceptual map?

A) consumer judgments about the important attributes for a product or brand class
B) a listing of all prospective brands and products
C) managerial judgments about how consumers perceive products
D) rank order of the ratings of an existing brand's preference relative to its competitors
E) detailed explanations of why consumers make the choices they do