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    Marketing Study Set 2
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    Exam 9: Market Segmentation, targeting, and Positioning
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    Segmentation Based on Some Subjective Mental or Emotional Attributes,aspirations,or Needs
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Segmentation Based on Some Subjective Mental or Emotional Attributes,aspirations,or Needs

Question 1

Question 1

Multiple Choice

Segmentation based on some subjective mental or emotional attributes,aspirations,or needs of prospective customers is referred to as


A) behavioral segmentation.
B) affective segmentation.
C) socioeconomic segmentation.
D) psychographic segmentation.
E) sociocultural segmentation.

Correct Answer:

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