Product Repositioning Refers to

Multiple Choice

Product repositioning refers to

A) the place a product offering occupies in consumers' minds on important attributes.
B) using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
C) changing the place an offering occupies in a consumer's mind relative to competitive products.
D) the practice of selling a firm's least successful product line and redirecting that revenue into a totally new product.
E) the competitive advantage of one product over another.