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Figure 9-11 -The Perceptual Map in Figure 9-11 Above Shows Adult Perceptions

Question 155

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Figure 9-11
Figure 9-11 -The perceptual map in Figure 9-11 above shows adult perceptions for beverages.Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults.It will probably be most useful to promote the drink as similar to what? A) tea B) fruit-flavored drinks C) sugared soft drinks D) regular milk E) coffee
-The perceptual map in Figure 9-11 above shows adult perceptions for beverages.Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults.It will probably be most useful to promote the drink as similar to what?


A) tea
B) fruit-flavored drinks
C) sugared soft drinks
D) regular milk
E) coffee

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