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If You Are Using a Marketing Dashboard to Discover Which

Question 45

Multiple Choice

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,which of the following metrics should be used to measure sales performance?


A) consumer awareness
B) shelf space for this year and last year by city
C) production costs
D) customer psychographics
E) annual percent sales change by city

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