After Gaining Widespread Attention with the Media, as Well as Popularity

Multiple Choice

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

A) not satisfying customer needs on critical factors
B) poor product quality
C) poor execution of the marketing mix
D) an insignificant point of difference
E) bad timing