Commercialization Refers to

Multiple Choice

Commercialization refers to

A) the point at which a new product has diffused throughout the marketplace.
B) the introduction of an offering to sequential geographic areas of the United States.
C) exposing actual products to prospective consumers under realistic purchase conditions.
D) the stage of the new-product development process that positions and launches a new product in full-scale production and sales.
E) the point where new-product concepts are transformed into prototypes.