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    Marketing Study Set 15
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    Exam 10: Developing New Products and Services
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    GoPro Did an Environmental Scan That Uncovered a Social Trend
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GoPro Did an Environmental Scan That Uncovered a Social Trend

Question 52

Question 52

Multiple Choice

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?


A) business analysis
B) new-product strategy development
C) screening and evaluation
D) commercialization
E) idea generation

Correct Answer:

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