Promotional Expenditures at the Introduction Stage of the Product Life

Multiple Choice

Promotional expenditures at the introduction stage of the product life cycle are best spent on

A) contests and sweepstakes to stimulate selective demand.
B) product samples to create secondary demand.
C) advertising to stimulate primary demand.
D) personal endorsements to generate word-of-mouth demand.
E) coupons to maintain brand loyalty or static demand.