If You Were a Marketing Manager and Were Presented with the Information

Multiple Choice

If you were a marketing manager and were presented with the information in the CDI/BDI Marketing Dashboard above,you would determine that the ________ segment has the most opportunity for increasing Hawaiian Punch sales.

A) households without children
B) households with children 13 to 18 years old
C) households with children 6 years old or under
D) households with children 7 to 12 years old
E) According to the BDI,all segments show positive numbers,so there is opportunity for growth in every segment.