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During the Introduction Stage of the Product Life Cycle,a(n)________ Pricing

Question 186

Multiple Choice

During the introduction stage of the product life cycle,a(n) ________ pricing strategy may be used.This pricing strategy charges a high initial price to recoup the costs of product development.


A) penetration
B) cost-plus
C) target ROI
D) skimming
E) above-market

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