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    Exam 11: Managing Successful Products, services, and Brands
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    Which of the Following Is a Product Modification Strategy
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Which of the Following Is a Product Modification Strategy

Question 329

Question 329

Multiple Choice

Which of the following is a product modification strategy?


A) creating new advertising for a product
B) improving a product's quality
C) finding a new target market for a product
D) creating a new use situation for a product
E) altering a product's distribution

Correct Answer:

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