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    Exam 11: Managing Successful Products, services, and Brands
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    Figure 11-5 -The Consumers Represented by Segment a in Figure 11-5 Above
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Figure 11-5 -The Consumers Represented by Segment a in Figure 11-5 Above

Question 328

Question 328

Multiple Choice

Figure 11-5
Figure 11-5    -The consumers represented by Segment A in Figure 11-5 above are called A) early adopters. B) late majority. C) laggards. D) early majority. E) innovators.
-The consumers represented by Segment A in Figure 11-5 above are called


A) early adopters.
B) late majority.
C) laggards.
D) early majority.
E) innovators.

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