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Mars,Inc ,Sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&ms,and 3 Musketeers Candy

Question 163

Multiple Choice

Mars,Inc. ,sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&ms,and 3 Musketeers candy.This variety of brand names is typical of a ________ strategy.


A) co-branding
B) multibranding
C) multiproduct
D) mixed brand
E) private branding

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