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    Marketing Study Set 2
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    Exam 12: Services Marketing
  5. Question
    Because Services Tend to Be A(n)________ Rather Than an Object,they
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Because Services Tend to Be A(n)________ Rather Than an Object,they

Question 92

Question 92

Multiple Choice

Because services tend to be a(n) ________ rather than an object,they are much more difficult for consumers to evaluate.


A) opportunity
B) good
C) risk
D) decision
E) performance

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