Which of the Following Statements About Relationship Marketing Is Most

Multiple Choice

Which of the following statements about relationship marketing is most accurate?

A) The number of encounters in a service experience should always be the same.
B) The service encounter represents an opportunity to develop social bonds with customers.
C) An after-holiday sale is a good incentive to create a loyal customer relationship.
D) The purpose of relationship marketing is to benefit the customer,not the organization.
E) A major customer benefit of relationship marketing is a reduction in the price that is paid for the services an organization renders.