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  3. Study Set
    Marketing Study Set 15
  4. Exam
    Exam 12: Services Marketing
  5. Question
    Customers Will Often Judge the ________ of the Service Experience
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Customers Will Often Judge the ________ of the Service Experience

Question 16

Question 16

Multiple Choice

Customers will often judge the ________ of the service experience based on the performance of the people providing the service.


A) price
B) productivity
C) process
D) quality
E) physical environment

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