All of the Following Are True About the Price Element

Multiple Choice

All of the following are true about the price element of services except which?

A) Price can be referred to in a variety of terms.
B) Price can affect consumer perceptions of the service.
C) Price can be kept consistent through the use of off-peak pricing.
D) Price can be used in capacity management.
E) Price can be used in services to imply a higher quality.