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    Exam 13: Building the Price Foundation
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    The Use of "Special Fees" and "Surcharges" Is Driven by Consumers
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The Use of "Special Fees" and "Surcharges" Is Driven by Consumers

Question 97

Question 97

Multiple Choice

The use of "special fees" and "surcharges" is driven by consumers' zeal for ________ combined with the ease of making price comparisons on the Internet.


A) readily accessible information
B) low prices
C) quality
D) value
E) warranties

Correct Answer:

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