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A Primary Reason for Washburn Guitars' Success Is

Question 64

Multiple Choice

A primary reason for Washburn Guitars' success is


A) underselling competitors by mass-producing fine-quality guitars.
B) developing product lines at different price points for different market segments.
C) offering significant price breaks to well-known performers in exchange for product endorsements.
D) selling traditional American "rock 'n roll" guitars in global markets.
E) setting up free music programs and donating low-price-point guitars to students in schools that have lost their music programs due to budget constraints.

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