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    Exam 13: Building the Price Foundation
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    Marketers May Engage in Value Pricing, Which Is the Practice
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Marketers May Engage in Value Pricing, Which Is the Practice

Question 85

Question 85

Multiple Choice

Marketers may engage in value pricing, which is the practice of simultaneously ________ while maintaining or decreasing price.


A) promoting specific product and service benefits
B) increasing product and service benefits
C) decreasing profit
D) analyzing benefits
E) decreasing cost

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