Mrs Renfro's, Inc

Multiple Choice

Mrs. Renfro's, Inc., sells 25 different relishes in 45 states. Mrs. Renfro's chipotle corn salsa is so popular that the company cannot make enough to keep its resellers stocked. Its price of $4.50 for a jar seems just right to consumers who savor its hot and spicy taste. The popularity of hot and spicy food is an example of a ________ that Mrs. Renfro's has taken advantage of to make its product a success.

A) barter factor
B) demand factor
C) supply factor
D) consumer index
E) macroeconomic environmental factor