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    Exam 15: Managing Marketing Channels and Supply Chains
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    Eddie Bauer Has the Distinction of Being One of the First
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Eddie Bauer Has the Distinction of Being One of the First

Question 5

Question 5

Multiple Choice

Eddie Bauer has the distinction of being one of the first companies to fully implement a "brick,click,and flip" strategy,which makes it a


A) cross-channel marketer.
B) multichannel marketer.
C) industrial marketer.
D) direct marketer.
E) remarketer.

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