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All of the Following Are Reasons Direct-Mail and Catalog Retailing

Question 298

Multiple Choice

All of the following are reasons direct-mail and catalog retailing are attractive except which?


A) They can create customer value by providing a fast and convenient means of making a purchase.
B) They can serve as an element of a multichannel strategy designed to encourage consumers to visit a website,a social media page,or even a store.
C) Their paper costs and postal rates have declined,making them less expensive to send.
D) They can eliminate the cost of a store and clerks.
E) They can improve marketing efficiency through segmentation and targeting.

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