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    Exam 16: Retailing and Wholesaling
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    The Vertical Dimension of the Retail Positioning Matrix Is
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The Vertical Dimension of the Retail Positioning Matrix Is

Question 301

Question 301

Multiple Choice

The vertical dimension of the retail positioning matrix is


A) depth of product line.
B) relative market share.
C) value added.
D) breadth of product line.
E) stage in the retail life cycle.

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