Which of the Following Statements About Advertising Is Most Accurate

Multiple Choice

Which of the following statements about advertising is most accurate?

A) Advertising has limited control as to when and where an advertisement will be used.
B) Advertising allows a firm to efficiently reach a large number of people.
C) A key advantage of advertising is its ability to use customized interactions.
D) Advertising can be a very effective attention-getter,especially for new products,but has little impact for repeat buys.
E) Advertising is one of the least costly forms of promotion because it reaches a pretested market.