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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Which of the Following Companies Had the Largest U
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Which of the Following Companies Had the Largest U

Question 38

Question 38

Multiple Choice

Which of the following companies had the largest U.S.promotional expenditures (advertising plus all other promotions) according to Figure 17-7 in youre text book?


A) General Motors
B) AT&T
C) Johnson & Johnson
D) Comcast
E) Walmart

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