Which of the Following Is a Weakness of Direct Marketing

Multiple Choice

Which of the following is a weakness of direct marketing?

A) Direct marketing is a relatively untargeted method of trying to reach potential customers.
B) Messages using direct marketing may differ between direct mailings,confusing the target market.
C) Direct marketing is expensive and time consuming due to the development and maintenance of a database.
D) For direct marketing,it is difficult to get media cooperation.
E) Direct marketing can lead to promotion wars.