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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    In Which Sales Budgeting Approach Is the Amount of Money
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In Which Sales Budgeting Approach Is the Amount of Money

Question 112

Question 112

Multiple Choice

In which sales budgeting approach is the amount of money spent based on past or anticipated sales?


A) competitive parity
B) all-you-can-afford
C) objective and task
D) percentage of sales
E) relative scale

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