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    Marketing Study Set 2
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Which of the Following Forms of Direct Marketing Has the Highest
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Which of the Following Forms of Direct Marketing Has the Highest

Question 83

Question 83

Multiple Choice

Which of the following forms of direct marketing has the highest response rate?


A) direct mail
B) e-mail
C) paid search
D) telemarketing
E) advertising

Correct Answer:

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