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    In the Communication Process, the Viewers of a NASCAR Race
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In the Communication Process, the Viewers of a NASCAR Race

Question 20

Question 20

Multiple Choice

In the communication process, the viewers of a NASCAR race who see a TV commercial advertising P&G's Old Spice High Endurance antiperspirant are called


A) decoders.
B) the target market.
C) wasted coverage.
D) receivers.
E) encoders.

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