Question 1

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service,a change in behavior,or a reduction in the use of a product is referred to as a(n)

Accepted Answer

A) authoritarian appeal. 
B) coercive appeal. 
C) family appeal. 
D) guilt appeal. 
E) fear appeal.

Question 2

A Budweiser ad,as part of its "Responsibility Matters" campaign,promotes responsible drinking by encouraging the use of designated drivers.This ad is an example of a(n)________ advertisement.

Accepted Answer

A) pioneering 
B) competitive 
C) reminder 
D) political 
E) advocacy

Question 3

What is a point-of-purchase display? Discuss two reasons firms use them.

Accepted Answer

The answer of What is a point-of-purchase display? Discuss two...

Exam 18: Advertising,sales Promotion,and Public Relations

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service,a change in behavior,or a reduction in the use of a product is referred to as a(n)

A Budweiser ad,as part of its "Responsibility Matters" campaign,promotes responsible drinking by encouraging the use of designated drivers.This ad is an example of a(n) ________ advertisement.

What is a point-of-purchase display? Discuss two reasons firms use them.