Multiple Choice
Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type,message content,and audience
A) gender.
B) education.
C) income.
D) ethnicity.
E) occupation.
Correct Answer:
Verified
Correct Answer:
Verified
Q25: Bridgestone uses _ institutional ads in its
Q61: List two advantages and two disadvantages of
Q110: Any paid form of nonpersonal communication about
Q137: One advantage of using the Internet as
Q138: The U.S.Army sponsors advertising meant to get
Q139: One of the most common measures in
Q178: In terms of scheduling advertising, the speed
Q180: _ advertising is often used to support
Q196: The use of deceased celebrities such as
Q261: Advertising programs in which a manufacturer pays