One of the Most Common Measures in Advertising Is Cost

Multiple Choice

One of the most common measures in advertising is cost per thousand impressions (CPM) .The CPM is calculated as follows:

A) CPM = (Advertising cost ($) ÷ Audience size) × 100.
B) CPM = (Frequency ($) ÷ Audience size) × 1,000.
C) CPM = (Frequency ($) ÷ Audience size) × 100.
D) CPM = (Advertising cost ($) ÷ Audience size) × 1,000.
E) CPM = (Advertising cost ($) ÷ Audience sizE) × 1,000,000.