Multiple Choice
All of the following statements are true about using humorous appeals in advertising except which?
A) Humorous content automatically improves the reach of an advertisement.
B) Some studies suggest that humor wears out quickly,losing the interest of consumers.
C) Humor's effectiveness may vary across cultures if used in a global campaign.
D) The use of humor is widespread in advertising and can be found in many product categories.
E) Advertisers believe that humor improves the effectiveness of their ads.
Correct Answer:

Verified
Correct Answer:
Verified
Q49: Lance Armstrong and Tiger Woods, both sports
Q83: When Satya Nadella,CEO of Microsoft,launched Office 2016
Q84: All of the following are true about
Q85: Advertisers are expecting and planning for large
Q86: A political ad that incorporates a fear
Q88: When a _ is offered on lower-priced
Q89: Advertisers are enthusiastic about virtual reality because<br>A)ads
Q202: National advertising campaigns rarely include newspapers unless
Q268: Sales tools like coupons and premiums used
Q277: Recent studies comparing advertising in different media