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To Create a Successful Advertising Campaign on Facebook,a Good Strategy

Question 20

Multiple Choice

To create a successful advertising campaign on Facebook,a good strategy is for a brand manager to use it to


A) create ads that will appear in a specified,strategic position on every page when users log into their profiles.
B) create and send an e-mail message to every registered Facebook user.
C) create video ads with a funny,engaging,character spokesperson for the brand that will capture users' attention and go viral.
D) create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page.
E) create a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

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