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    Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers
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    A Recent Study Found That a "Like" or a "Friend
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A Recent Study Found That a "Like" or a "Friend

Question 16

Question 16

Multiple Choice

A recent study found that a "like" or a "friend" to a brand's Facebook page is worth ________ in terms of product spending,brand loyalty,and "propensity to recommend" the site to others.


A) $17
B) $53
C) $83
D) $145
E) $174

Correct Answer:

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