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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Customers Can Build Their Own Bicycle at SevenCycles
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Customers Can Build Their Own Bicycle at SevenCycles

Question 125

Question 125

Multiple Choice

Customers can build their own bicycle at SevenCycles.com by answering a few questions and choosing from a menu of options. The design of a precise bicycle is made possible through the use of a


A) wiki.
B) cookie.
C) bot.
D) choiceboard.
E) collaborative filter.

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