Multiple Choice
Share points are
A) the ratio of sales revenue of the firm to the total sales costs.
B) the percentage points of market share used as the common basis of comparison.
C) the sales revenue generated by different products within the firm expressed as a percentage.
D) a measure of the quantitative value or trend of a marketing activity or result divided by the total marketing effort of the firm.
E) the total number of a product sold in one year compared to the cumulative total sold since its introduction, expressed as a percentage.
Correct Answer:
Verified
Correct Answer:
Verified
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