Multiple Choice
A recent survey showed that firms used two different kinds of metrics when measuring results and measuring efforts that go into new-product development.These consist of output and input metrics.Which of the following is an output metric?
A) number of ideas or concepts in the pipeline
B) R&D spending as a percentage of sales
C) return on assets (ROA) for existing products or services
D) customer satisfaction with new products or services
E) number of R&D projects
Correct Answer:
Verified
Correct Answer:
Verified
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