A Cost Leadership Strategy Refers to One of Porter's Generic

Multiple Choice

A cost leadership strategy refers to one of Porter's generic business strategies that

A) involves controlling expenses and,in turn,lowering product prices targeted at a narrow range of markets segments.
B) focuses on reducing expenses and,in turn,lowers product prices,while targeting a broad array of market segments.
C) requires products to have significant points of difference to target one or only a few market segments.
D) requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.
E) seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.