Multiple Choice
The marketing manager looks for two kinds of deviations,each triggering a different kind of action: (1) ________ and (2) actual results fall short of goals.
A) deviations that result from major shifts in customer needs
B) actual results exceed goals
C) there are no deviations but there should be
D) deviations that result from executive mandates
E) deviations that are blamed on insufficient marketing support (personnel or funding)
Correct Answer:
Verified
Correct Answer:
Verified
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