Synergy Analysis Refers to

Multiple Choice

Synergy analysis refers to

A) identifying a company's potential strengths,weaknesses,opportunities,and threats.
B) relating the expense of marketing effort to the marketing results obtained.
C) using percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
D) using a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E) seeking opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.