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    Services Marketing Concepts
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    Exam 1: An Introduction to Services
  5. Question
    On the Scale of Market Entities,with Tangible-Dominant to the Extreme
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On the Scale of Market Entities,with Tangible-Dominant to the Extreme

Question 1

Question 1

Multiple Choice

On the scale of market entities,with tangible-dominant to the extreme left and intangible-dominant to the extreme right,investment management services would appear:


A) to the extreme left.
B) mid-left.
C) in the middle.
D) mid-right.
E) to the extreme right.

Correct Answer:

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