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    Exam 15: Pulling the Pieces Together: Creating a World Class Service Culture
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    ____ the Belief That the Function of Something Rather Than
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____ the Belief That the Function of Something Rather Than

Question 25

Question 25

Multiple Choice

____ the belief that the function of something rather than the experience it creates should determine its design.


A) Marketing orientation
B) Marketing functions
C) Departmentalization
D) Functionalism
E) Operation orientation

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