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Which One of the Following Service Audit Questions Does NOT

Question 21

Multiple Choice

Which one of the following service audit questions does NOT belong within the profit and growth component?


A) How does the firm define customer loyalty?
B) Does the firm set employee retention goals?
C) Does the firm measure profits from referrals?
D) What proportion of funds are spent on customer retention as opposed to attracting new customers?
E) When customers do not return,do we know why?

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